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  Putting shopper insight into the hands of small food and drink producers.



Working With Small Retailers

Working with Small Independent Retailers in the Convenience Sector                 

In early 2018, the Who Buys My Food team partnered with The Retail Data Partnership (TRDP) in order to extend the reach of the project and to include more SMEs from the agri-food sector. Using years of expertise working with loyalty card data, we provide actionable insights to small independent retailers operating within the convenience grocery sector. Our aim is to help retailers tailor loyalty schemes to their unique needs and show them the value of  customer data generated through loyalty schemes. 

Shop Norfolk – pilot action research with independent retailers

Read here an executive summary from the report from pilot action research project which involved launching a regional loyalty scheme with 10 independent retailers from across Norfolk.

Read about the success of loyalty scheme implementation at Mosterton Village Shop here.