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  Putting shopper insight into the hands of small food and drink producers.



Journal articles

Here you can find our latest peer-reviewed journal articles. 

Didonet, S., Fearne, A. & Simmons, G. 2020. Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance, International Small Business Journal, Vol.38(2), pp 90-110.

Petrovici, D., Obal, M. Walton, B. & Fearne, A., 2019. The role of market knowledge type on product innovation performance, International Journal of Innovation Management, Vol.23, pp 1-33

Malagueno, R, Golgeci, I. & Fearne, A. 2019. Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains, Supply Chain Management: An International Journal, Vol.24 (3), pp 417-429.

Huffaker, R. & Fearne, A. 2019. Reconstructing systematic persistent impacts of promotional marketing with empirical nonlinear dynamics, PLoS ONE, Vol.14(9), pp 1-28.

Malik, S., Fearne, A. & O’Hanley, J. 2019. The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions: A simulation and optimisation study using supermarket loyalty card data, International Journal of Value Chain Management, Vol.10 (4), pp 339-357

Howard, S., Harrison, F., Yamoah, F., Fearne, A. & Jones, A. 2016. The relationship between food sales, deprivation and childhood weight status: results of a cross-sectional study in England, International Journal of Behaviour, Nutrition and Physical Activity, Vol.13 (21).

'Who Buys My Food' project moved from the University of Kent to the University of East Anglia in September 2015.

Palmer, M. Simmons, G, Robinson, P & Fearne, A. 2015. Institutional work and the practice of power in industrial marketing: Insights from an industrial supplier workshop, Industrial Marketing Management, Vol.48, pp 214–225.

Donnelly, C., Simmons, G., Armstrong, G. & Fearne, A. 2015. Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary? International Small Business Journal, Vol. 33(4), pp 422–442

Hornibrook, S., May, C. & Fearne, A. 2015. Sustainable Development and the Consumer: Exploring the role of Carbon Labelling in Retail Supply Chains, Business Strategy and the Environment, Volume 24, Issue 4, pages 266–276.

Yamoah, F., Duffy, R., Petrovici, D. & Fearne, A. 2014. Towards a Framework for Understanding Fairtrade Purchase Intention in the Mainstream Environment of Supermarkets, Journal of Business Ethics, 10.1007/s10551-014-2509-9

Todd, S., Diggle, P.,White, P., Fearne, A. & Read, J. 2014. The spatiotemporal association of non-prescription retail sales with cases during the 2009 influenza pandemic in Great Britain, BMJ Open, Vol.4, Issue 4, DOI:10.1136/bmjopen-2014-004869.

Yamoah, F. Fearne, A. & Duffy, R. 2014. Exploring Supermarket Loyalty Card Analysis To Identify Who Buys Fairtrade, The International Review of Retail, Distribution and Consumer Research, Vol. 24, Issue 3, pp328-346.

Cacciolatti, L. & Fearne, A. 2013. Marketing Intelligence in SMEs: Implications for Industry and Policy Makers. Marketing Intelligence & Planning, Vol.31, No.1, pp4-26.

Duffy, R., Hornibrook. S., Fearne, A., Hutchison, K. & Read, A. 2012. Engaging suppliers in CRM: The Role of Justice in Buyer-Supplier Relationships, International Journal of Information Management, Vol.3, No.1, pp20-27.

Felgate, M., Fearne, A. Di Falco, S. and García Martinez, M. 2012. Using Supermarket Loyalty Card Data to Explore the Moderating Impact of Shopper Segments on Promotional Response, International Journal of Market Research, Vol. 54, Issue 2, pp. 221-240.

Donnelly, C. Simmonds, G., Armstrong, G. & Fearne, A. 2012. Small business marketing planning and retailer loyalty card marketing intelligence: Informal versus formal or complementary? Marketing Intelligence and Planning, Vol.30, Issue No. 5, pp515-534.