Skip to Content


  Putting shopper insight into the hands of small food and drink producers.



Who Buys My Food?

The Norwich Business School Who Buys My Food project is led by Professor Andrew Fearne and supported by research associates and PhD students – Nadia Koerniawan and Konrad Maliszewski.

The project provides farmers and small food and drink producers with actionable insight derived from the analysis of retail (epos and loyalty card) data. The project has been running for over fifteen years and has assisted over 700 small food and drink businesses across the UK.